In a bid to showcase the best of Indian authors and their literature to coffee lovers across India, publishing house Bloomsbury India teamed up with specialty coffee retailer Blue Tokai Coffee Roasters on Monday for the launch from the Blue Tokai Library.
The initiative, which brings together the classic combination of books and coffee, will first be launched at cafes of Blue Tokai in Vasant Vihar and Mehrauli in Delhi, Kala Ghoda in Mumbai, Koramangala in Bengaluru and Park Street in Kolkata, before expand to other cities and cafes in the coming months, the publishing house said in a statement.
“We are delighted with this opportunity to bring beautiful books to a wider and more demanding audience. Feel with us the excitement of opening a new original work from the pen of acclaimed authors. Good reading ! said Krishan Chopra, editor of Bloomsbury India.
Designed as a quiet and comfortable zone, the ‘Blue Tokai Library’ claims to provide an ideal place for patrons to have their favorite coffee and settle in with a book.
Visitors will have access to over 500 fiction, non-fiction and best-selling books from the house of Bloomsbury India, including ”Driven” by Vijay Lokapally, ”India that Is Bharat” by J Sai Deepak, ”Allahu Akbar” by Manimugdha Sharma, ”Love in the Time of Affluenza” by Shunali Khullar Shroff, ”Raj Kapoor” by Rahul Rawail and Pranika Sharma.
”In today’s world, we all need time to get lost in stories, away from the demands of everyday life. Our collaboration with Bloomsbury India gives our customers a more enhanced coffee experience, with a compelling collection of books to pair with their favorite beers while they take time for themselves,” said Namrata Asthana, Co-Founder and CMO, Blue Tokai Coffee Roasters.
Last year, Blue Tokai also launched an online community initiative called “BT Huddle” to engage with people from all walks of life and with varying interests. Sessions under the initiative have featured well-known authors like William Dalrymple, Ma Anand Sheela, Aanchal Malhotra, Kavita Puri, Aysha Tanya, Nandita Iyer and Sahar Mansoor.
Blue Tokai Library will host author events in its cafes on “World Book Day” on April 23. PTI MG SRY
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