DCCC invites book launch with Jacob Johansen in Shanghai


The Danish Chamber of Commerce in China invites you to the book launch with Jacob Johansen on July 29 at the Jacob Jensen Design Studio in Shanghai.

Learn more about the event:

Meet Jacob Johansen, the Danish innovation and branding guru and now author of Customer to User, when he presents the new book in China for the very first time.

Jacob Johansen boldly asserts that his book will allow you to meet the most important challenge in the business world: to apply and maintain a constant perspective from the outside in.

His recipe is simple but effective: stop focusing on customers and extend your view of the world to users. All you have to do is meet the needs of the users. Depending on user needs, the new compass with which your business can always navigate.

His provocative and radical approach is well known, and his new book is no exception. Johansen’s uncompromising, out-of-the-box approach to business can be hard to swallow at first, but it’s also why leading Danish, Chinese and international brands such as Bang & Olufsen, Carlsberg Group and IKEA are coming together. look to Johansen for new sources of income, growth and transformation.

Join us for an educational, stimulating and entertaining evening at the Jacob Jensen Design Studio in Shanghai.

It will be possible to purchase the book during the event and the author has undertaken to sign copies on site. From Customer to User is available in English and Danish in premium edition only. The book is published by the Danish publishing house Turbine and is also available online in audio, e-book and paperback form at www.Saxo.dk

Time: July 29, Thursday 6:00 p.m. – 8:30 p.m.

Tickets: 250RMB / 300RMB (Members / Non-Members)

Find more information and register here


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