Media Duration, the leading advertising technology revenue company in the digital publishing industry for high-end web publishers, was named for AdExchanger 2021 Programmatic Powerful Player List.
Launched in 2018, Duration Media has already integrated more than 500 premium web publisher clients around the world. These publishers benefit from VaaS ™ – Viewability as a Service ™, Duration’s proprietary technology that enables them to achieve a 48.6% increase in highly visible ad inventory and a 20-40% increase in incremental ad revenue.
“We are extremely honored to have Duration Media on this prestigious list,” said Andy Batkin, CEO of Duration Media. This completes a trio of recognition this year for Duration Media. Earlier this year, the Drum Awards recognized Duration Media as a finalist in the Best Sell Side Platform and Best Overall Technology for Programmatic Trading categories, and more recently, the Digiday Media Awards recognized Duration Media as a finalist in the Best Publisher Platform category. I think this statement from one of our clients in the Ad Exchanger ad may highlight our value even better than I do: “Duration allows us to monetize impressions that we might not otherwise have been able to generate, immediately creating pure additional revenue Duration has been a great extension of our existing ad stack.
AdExchanger Programmatic Power Players were chosen from hundreds of submissions received from around the world and reviewed by publishers for the strength and breadth of each company’s offerings, documented case studies, and customer references. See the full list.
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