Foxtel content boss optimistic after landing crucial Hollywood deal

Securing exclusive shows is essential for local subscription streaming and ad-supported services, as market shards and international production companies – such as Disney and Paramount – pick up content for their own services. Foxtel chief executive Patrick Delany said in September he expected Warner Media’s streaming service, HBO Max, to launch locally, which could mean Foxtel loses some of its most popular dramas when its current content deal expires in December 2023.

Laing reported that Foxtel could still make content deals even as NBCUniversal and WarnerMedia launch services locally. “We can’t dictate what our partners want to do around the world,” Laing said. “It’s not like the good old days where if you’re not with us, you’re against us. It’s actually what can we do together? Because it’s a tough market. It’s fierce competition. So finding allies… is the best way to get the best result.

The loss of content from Sky Studios and Peacock is a blow to Stan’s content slate and has forced the company to look to other means of controlling the content supply. nine boss Mike Sneesby and other key executives traveled to Los Angeles in October to meet with studios on the ordering of individual shows and the possibility of a partial sale of the business.

This is the second major deal for Foxtel, owner of Binge and Kayo Sports. Foxtel and Seven announced in September that they had secured a $4.5 billion deal, which begins in 2025. It was the biggest sports broadcasting deal in Australian history, raising concerns that other codes are expecting big bucks in future deals. Laing said media companies need to be smart about their investments.

“I don’t think the competition will decrease, I think it will continue to be difficult. You just need to have strong partnerships and know where you invest in what you invest in – between exclusive and non-exclusive and between local productions and international acquisitions. When you do it right, you get the rewards through customer acquisition and engagement. »