Moncler’s new kids on the block

The electrifying spirit of New York City takes on the new collection of Moncler, while the indelible vision of Hiroshi Fujiwara greets the next generation

The electrifying spirit of New York City takes on the new collection of Moncler, while the indelible vision of Hiroshi Fujiwara greets the next generation

This story appears in the pages of V139, our new Winter issue! Pre-order now at shop.vmagazine.com

For Fall-Winter 2022, Moncler drew inspiration from a new source of inspiration: the fast-paced world of sport. These classic football and baseball images are scattered throughout the collection, from oversized numbers to stripes. Classic Moncler designs like the Maya, Everest and Karakorum are all reinvented around this new source material. Matte juxtaposes with gloss, creating a feast for the eyes. It’s Moncler’s evening in the modern consciousness, bringing streetwear and sportswear into a luxury context.

The collection comes from Hiroshi Fujiwara, a Japanese streetwear designer and founder of Good Enough. Fujiwara brings a definitive sense of modernity and presentism to Moncler, delving into the niches of popular culture. The collection, titled “7 MONCLER FRGMT HIROSHI FUJIWARA”, is an almost entirely unisex offering on behalf of the brand. Available October 27, don’t miss Moncler’s journey into the sports landscape.

This story appears in the pages of V139, our new Winter issue! Pre-order now at shop.vmagazine.com

Credits:

Makeup Tayler Treadwell (Home Agency) Hair Line Bille (Day One Studio), Models Leah (Kollektiv), Cody (Kollektiv), London (Kollektiv), Mycky (New Pandemics), Dolly (Click), Morgan (DNA), Phillip ( DNA), Daisaku (DNA) Executive Producer Lizzy Oppenheimer, Lucy Fox (Petty Cash Production), Production Coordinator Vincenzo Dimino (Petty Cash Production), Photo Assistant Sam Valle Styling Assistants Elin Radziminsky, River Hyde Production Assistants Carson Kelley, Johanda” Jo Velasquez