MUGLER taps Willow Smith for intense Alien Goddess campaign

MUGLER celebrates one year of Alien Goddess with an intense new fragrance.

MUGLER celebrates one year of Alien Goddess with an intense new fragrance.

One year of Alien Goddess!

MUGLER celebrates the anniversary of its iconic Alien Goddess Eau de Parfum with the introduction of a new fragrance, Alien Goddess Intense.

A floral base with notes of Calabrian bergamot, jasmine and bourbon vanilla, Alien Goddess Intense is unique and compelling. The long-lasting fragrance is warmer than the original Alien Goddess fragrance, blending woody, amber and floral notes. Perfumers Marie Salamagne & Nathalie Lorson say the fragrance is “an amplified, enveloping and generous olfactory signature, taking Alien Goddess one step further.”

The keynote of ta bespoke heart of bergamot is softened by a coconut cream accord, while an ajasmine grandiflorum soverinfusion adds notes of jasmine tea. The fragrance ends with notes of bourbon vanilla, fused with a new premium ingredient: benzoin resinoid.

    The intense Alien Goddess fragrance.

The fragrance itself is presented in MUGLER’s classic gemstone-inspired bottle, now colored in a deeper amber hue to signify the fragrance’s new intensity.

MUGLER also launched a campaign, again featuring Willow Smith as an embodiment of the alien goddess herself, embodying a heightened sense of femininity. Smith is a fitting choice for this character: At 21, she’s become a cultural phenomenon through her singing, writing, and activism.

    Willow Smith for MUGLER Alien Goddess.

The brand notes that while the original iteration of Alien Goddess is perfect for daytime, Alien Goddess Intense is the perfect nighttime scent due to its warmth and intensity.

Alien Goddess Intense Eau de Parfum is available at Sephora, Ulta, Nordstrom, Macy’s, and Dillard’s, as well as muglerusa.com. Prices range from $87 for 30ml to $170 for 90ml.

Credits: Images courtesy of MUGLER Fragrances.