Rohit Sharma sets foot in cricket’s metaverse with new NFT collection


NEW DELHI: Cricketer Rohit Sharma has launched his personal non-fungible (NFT) tokens on the FanCraze digital collectible website operated by Faze Technologies. Sharma said he can’t wait to share some of the best moments of his career with his fans.

Memories will come from some of his hundreds, the ICC Golden Bat of the 2019 ICC World Cup, or the ball used to pick his first IPL hat trick for the Deccan Chargers in 2009 against the Mumbai Indians, surely will do. incredible NFTs.

Nikhil Bardia, Head of Sponsorship Sales and Talent, RISE Worldwide, added: “This gives Rohit fans a chance to own a piece of history from his personal collection.”

“The team is building the next generation of consumer experiences, and I can’t wait to see the super cool HitMan NFT and 2D / 3D avatars they’ll release in the coming months,” said Sharma. It is led by RISE Worldwide – an investment by Reliance Industries in sports in India.

Last month, the company announced $ 17.4 million in seed funding from Tiger Global, Coatue, Sequoia Capital India, Dapper Labs and others.

Anshum Bhambri, CEO of the company, said: “We regard renowned athletes as artists who create their best artistic moments on the playing field. We are very happy to partner with Rohit Sharma, a pure genius of cricket, to build the new paradigm of athlete-fan engagement. “

FanCraze has a three-year agreement with the International Cricket Council (ICC) for the rights to its catalog of video and audio clips, which dates back to 1975. It creates NFTs linked to specific clips, which cricket fans can purchase. in packs and trades on a secondary market.

Each NFT will come with built-in metadata – perhaps related to how many races the player in the clip has scored, or wickets taken, say – that will form the basis of a series of gamified apps the company plans to launch. . NFT owners will be able to participate in these applications while planning their strategies based on the strengths of their collections.

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