Sektor automates regional dealer operations and plans catalog expansion


Credit: Dreamstime

New Zealand distributor Sektor to automate reseller operations in Asia-Pacific after adopting subscription-based commerce platform offering from AppDirect, a software as a service (SaaS) provider based in the United States.

Based in Auckland, Sektor has a substantial presence in its home country, as well as in Australia and Southeast Asia, including countries like Malaysia, Thailand and Vietnam.

The deal with AppDirect will see the distributor not only automate its reseller operations, but also grow its security software business and expand its Hardware as a Service (HaaS) offerings.

Specifically, it is hoped that the automation overhaul will give Sektor the ability to expand its software catalog, expand its security software practice, and accelerate its time to market in the Asia-Pacific region.

“The subscription commerce capabilities that AppDirect brings to us are a critical part of our digital transformation, enabling us to innovate and offer more choice in software solutions,” said Rhys Warren, CEO of Sektor. “As Sektor continues to grow, this partnership will help our business grow rapidly as we seek to expand into the larger Asia-Pacific market. ”

Adopting AppDirect as a complete subscription-based commerce solution is expected to help support Sektor’s medium to long-term growth plans.

These include moving additional business lines on the platform, such as its core hardware products to support its HaaS offerings, as well as driving an even wider geographic expansion.

For AppDirect, the Sektor partnership also adds another name to its list of reputable clients in the APAC region, including Australian telecommunications company Telstra, and allows the provider to establish a solid foothold in the IT distributor industry.

“We’re excited to be working with Sektor to not only automate and streamline the reseller experience, but also give them the flexibility and freedom to grow as they launch new offerings and go-to-market strategies, and take their business to the next level, ”said Daniel Saks, Co-Founder and Co-CEO of AppDirect.

In early July, Sektor signed an agreement with unified security provider Ava Security, bringing the provider’s cloud-native video surveillance solution to the Australian and New Zealand (A / NZ) markets.

Based in the UK, Ava provides cloud-based analytics from traditional security systems and cloud-connected cameras.

In June last year, Sektor strengthened its presence in Asia-Pacific with the opening of its distribution operations in Vietnam as part of its new partnership agreement with Zebra Technologies in the country.

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