Shake Shack tests Bitcoin rewards

  • Cash Card users can get 15% cashback in bitcoin rewards for purchases through mid-March at Shake Shack.
  • The trial is intended to test Shake Shack’s ability to appeal to younger audiences interested in bitcoin and other cryptocurrencies.
  • The Bitcoin reward system is integrated with Cash App’s “Cash Boost” program, which allows users to choose their own rewards for their purchases.

According to a report by The Wall Street Journal. As a cashback-like system, 15% of purchases will be refunded to Cash App users in bitcoin until mid-March.

Shake Shack reportedly intends to test its ability to reach a younger audience, as Block Inc, the parent company of Cash App, Spiral, and Square, has a large customer base of millennials and Gen Z groups.

“If we started using crypto right now in our kiosk, adoption would be very low,” said Jay Livingston, chief marketing officer at Shake Shack, at the WSJ. “But thanks to someone like Cash App, who promoted it, you’ll have more people who want it and also want to learn.”

Using Cash App as a marketing partner that has already embarked on the bitcoin ecosystem gives Shake Shack quick access to a growing bitcoiner user base, without investing in infrastructure or diluting any attempt. future to adopt bitcoin. Livingston reiterated the need to partner with those who have already succeeded in space to ensure their own success.

“You always try to place your bets on the things that will really make sense and not waste resources on the ones that won’t,” Livingston explained.

The Bitcoin rewards arrangement was built on Cash App’s Cash Boost system, which allows users to choose from a wide range of discounts and rewards available within the app. Users who participate in the Shake Shack trial campaign simply need to go to the Cash Card tab of the Cash App, select “Save with Boost” and choose “Bitcoin boost” to get 15% cashback in BTC on their purchase .