The Good Face Project launches Native Checkout with Bonsai


TORONTO – (COMMERCIAL THREAD) –The good face project, the world’s largest data-driven cosmetic ingredient index, today announces new native payment features powered by Bonsai, the first native commerce technology connecting publishers and merchants with online consumers. Visitors to The Good Face Project’s high-quality, safe brand catalog will now have the option to purchase products directly through the site, closing the gap in sales lost due to the frustration of being redirected to make a purchase.

“The Good Face Project’s commitment to providing honest and useful information has sparked the trust of brands and consumers, and with the help of Bonsai, we will be able to seamlessly connect these communities,” said Iva Teixeira, co-founder and CEO of The Good Face Project. Project Bon Visage. “This integration allows us to elevate the brands we value, satisfy our Clean Beauty community and continue our mission of making clean beauty accessible. ”

The Good Face Project works with clean and effective brands including 100% Pure, Furtuna Skin, Herbivore Botanicals, Province Apothecary and Ursa Major. With the Bonsai Commerce API built into The Good Face Project site, these brands can see their sales increase from what they previously received from affiliate traffic on the site.

“Very often we find a wedge between the great intentions of a publisher like The Good Face and their potential customers due to an inconsistent buying path,” said Saad Siddiqui, Founder and CEO of Bonsai. “Bonsai is able to streamline the e-commerce experience for publishers and merchants by bridging the gap between them and their potential consumers at this critical point of inspiration. ”

To discover The Good Face Project, visit To learn more about how Bonsai is powering a truly native commerce for publishers and merchants, visit

About bonsai

Founded in 2016, Bonsai is an ecommerce platform trusted by elite publishers and retailers in North America and Europe. Bonsai’s discovery commerce technology allows users to purchase a product in the content they like. For publishers, Bonsai offers a better income alternative to intrusive ads and the ability to own the customer from inspiration to gratification. For more than 200 merchants, ranging from Direct-to-Consumer brands to partner companies, Bonsai puts their natively purchasable products in front of an audience the moment purchase intent is formed, making more sales with less friction. The company is headquartered in Toronto, Canada. Visit

About the The Good Face project

With a commitment to clean, transparent beauty, The Good Face Project’s powerful algorithms analyze beauty products and skin care ingredients against 15 dimensions of safety, efficacy and cosmetic benefits to provide individualized skin care recommendations to consumers. Powered by a comprehensive ingredient ontology, The Good Face Project analyzes product labels and examines each ingredient for efficacy and toxicity, presenting users with a level of safety to ensure ingredients of the highest caliber. Through data-driven skin care needs analysis, The Good Face Project provides users with clean, purchasable products tailored to specific consumer goals. The Good Face Project believes clean beauty is the new normal and has a mission to empower consumers, brands and manufacturers to be successful in the new paradigm. To find out more, follow The Good Face Project on Instagram, Facebook and Twitter.


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