The Weeknd is the UK’s most viewed artist


Wednesday 08 December 2021 13:01

(Photo by Kevin Winter / Getty Images for iHeartMedia)

The Weeknd is the UK’s most viewed artist (94.3 million views), followed by Little Mix (93.7 million views), according to data released today by Vevo, the world’s leading network of music videos.

Globally, Karol G tops the 2021 most-watched artist charts, with 3.11 billion views, followed closely by The Weeknd, with 3.10 billion views, Vevo said in the premiere. part of the annual year-end hearing video clips.

Lil Nas X’s “MONTERO (Call Me By Your Name)” took first place on the Vevo Commitment Board for 2021, both in the UK and globally, which ranks videos by highest count likes, shares and comments on the Vevo network.

Adele’s “Easy on Me”, the first single from her new album, ranked number two by this measure.

Lil Nas X’s success can be attributed to his ever-creative releases and calculated marketing efforts, such as launching shoes in partnership with art collective MSCHF ahead of the release of the MONTERO album, which drew six viewers from the clips of Lil Nas X. -fold.

Another notable mention is singer-songwriter Olivia Rodrigo, who increased the number of her music videos tenfold to 64.01 million views in the UK in 2021. She was the 7th most viewed Vevo artist in 2021 in the UK, after hitting the mainstream with his debut album, SOUR.

Alan Price, Managing Director of Vevo, said: “Vevo is the music video destination for artists of all genres and at all stages of their careers. Our rankings feature both established stars, like Taylor Swift and Future, and more recent names that have also made headlines this year, like Lil Nas X and Olivia Rodrigo.

“In 2021, consumption and fan engagement with music videos continued to provide a lot of insight into the vital nature of the music video to drive, shape and respond to cultural moments. And, artists such as The Weeknd, Doja Cat, and Ariana Grande have collaborated with Vevo to further develop their visual catalog and storytelling through Vevo’s original content series, such as LIFT and Official Live Performances.

Musical covers

Television continues to make its mark on the cultural calendar, with the hugely popular “It’s A Sin” miniseries earlier this year marking an increase in views of music videos for Culture Club whose tracks have been featured in the TV show. ’emission. The big reveal of Ne-Yo as the Badger by The Masked Singer UK also caused an increase in viewership for its catalog (80% increase).

With the second half of the year marked by high-profile celebrity romances, Jennifer Lopez saw her audiences increase during this time, among many reports of her comeback with actor Ben Affleck, who appeared in Lopez’s “Jenny from the Block” music video. In September, viewership of Machine Gun Kelly’s “Bloody Valentine,” starring actress Megan Fox, doubled after he and Fox hit the red carpet at the VMAs.

This summer’s sporting excitement in the form of Euros 2020 has also caused a significant increase in the number of viewers of anthems such as Baddiel’s ‘Three Lions’, Skinner & The Lightning Seeds, which has drawn 31 times its usual audience. At the same time, Scottish DJ George “GBX” Bowie’s remix of Baccara’s “Yes Sir I can Boogie” for the Scottish Euros campaign has increased the number of views of this clip fivefold.

During the fall there were several new recordings from beloved artists, such as ABBA, Adele, and Taylor Swift. In October, Vevo saw Adele’s catalog evolve following the announcement of her new studio album, 30, with tenfold (900%) views, and “Easy On Me” linked strong with fans, becoming the 2nd most -engaged-with the 2021 Vevo music video in the UK.

That same month, ABBA announced a reunion and their first new album in 40 years, and their hits, such as “Dancing Queen” and “Take a Chance on Me,” saw their views increase by 170%. In November, Taylor Swift’s catalog was also multiplied by 5 when she released “All Too Well (Taylor’s Version)”, the first 10-minute song to reach number 1 on the Billboard Hot 100.