Transform Magazine: A Year In Review: The Best Transform Stories From 2021 To 2021

A round-up of the main stories and features of Transform in 2021. From McDonald’s global packaging redesign, to the gender-neutral relaunch of Mr Potato Head, to a 2019 throwback to the color most used in Fortune logos 500.

McDonald’s Launches Global Packaging Overhaul

In February 2021, McDonald’s worked with the Pearlfisher brand agency to launch a new global packaging system. The bold and colorful new graphics were aimed at bringing a sense of joy and ease to the brand. With over 60 million touch points in use every day, McDonald’s packaging matters.

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(M.) Potato Head launches new gender neutral image

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In March 2021, US toy producer Hasbro renamed its world-famous Mr Potato Head toy to Potato Head in an effort to be more inclusive and non-sexist. The popularity of the story reflects the controversy over the rebranding between those who saw it as a step too far and those who approved of it as a step towards inclusiveness.

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Hamburger Battle: Burger King vs. McDonald’s

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In March 2021, we asked brand agency experts around the world to take sides in the epic tête-à-tête between the two titans of the burger world after redesigning their packaging.

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The energy company Total becomes TotalEnergies

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In May 2021, the multinational oil and gas company Total changed its name to TotalEnergies, with the aim of reflecting its switch to renewable energies. History is revealing of how the oil and gas sector is repositioning itself as an energy sector.

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Five minutes with George Lavender

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In September 2021, George Lavender, design director at brand design firm COLLINS, told Transform magazine how powerful storytelling can help brands stand out and cut the noise. It was our most popular “Five Minutes With”.

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Blue tops the list of most used colors in Fortune 500 logos

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Proving that a good story never gets old, one of our most read stories is a throwback to 2019. This story, which is why 43% of Fortune 500 company logos are blue, has regularly at the top of the ranking since 2019.

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