Wayfair Presents Store Openings in the United States


Wayfair announced the opening of its next physical retail stores in the coming year, bringing two of its retail brands to life with three stores in Massachusetts, United States.

AllModern will open its first store at MarketStreet Lynnfield, followed by a second location at Legacy Place in Dedham. Joss & Main will open in the new lifestyle space at Burlington Mall. Wayfair says these locations will be the first in a series of openings, as the company plans to launch additional stores representing its five brands in optimal formats, sizes and geographies over the next two years.

“At Wayfair, we are focused on creating the best possible experience for our customers,” says Karen McKibbin, Head of Physical Retail, Wayfair. “This includes meeting them wherever they are in their buying journey and providing them with exceptional value, selection and service and the inspiration they appreciate from our entire family of brands. With our very first stores in retail AllModern and Joss & Main, we are introducing a new kind of omnichannel shopping experience powered by the Wayfair platform, inviting our customers to interact with the brands they know and love in an innovative format that combines the best of in-store and online shopping.

Buyers will be able to purchase products in-store and place orders for quick delivery to their homes.

“We are focused on building a premier portfolio of specialty concepts, helping all of our customers find the home solutions that are right for them,” continues Karen. “We look forward to unveiling the next evolution of our specialty retail brands through this exciting new channel. “

As of 2018, Wayfair has operated a variety of pop-up boutiques, as well as a smaller-format retail store at Natick Mall since 2019. The company’s three new stores launching in 2022 will be followed by additional stores across the family of brands. . , including larger store formats for Wayfair and Perigold.