YouTube Shorts will feature Saragama’s catalog of recordings

Now users can create content using Saregama’s vast catalog on YouTube.

Saregama has announced a global deal with YouTube for YouTube Shorts, a short-form video experience on YouTube.

This partnership will allow users to create short films on YouTube using Saregama’s huge catalog of songs. Saregama is India’s oldest music label with a rich catalog of over 1.40 lac songs in many different genres including new and old film/non-film songs, devotional music, ghazals and indipop in more than 25 languages ​​like Hindi, Tamil, Bengali, Telugu, Bhojpuri, Gujrati among others.

From now on, YouTube Shorts creators will be able to use music from one of India’s most comprehensive music libraries, which includes classics from legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, RD Burman, Kalyanji Anandji, Geeta Dutt, Laxmikant Pyarelal along with the latest hits from Badshah, Neeti Mohan, Papon, Adnan Sami and many other contemporary artists.

The short content format is very popular among audiences and creators as it is a very inclusive way to express thoughts, emotions, mood or experiences in a more dynamic, personal, engaging and significant.